Aug
28
Fresher via the ferry
Filed Under Sunrise on KGMB9
Your greens could taste better as a result of a new offer from Hawaii Superferry that spotlights the role the ferry can play in interisland commerce.
In a move that reminds one of the literal meaning of kama’aina — “man of the land” — Superferry is making the ultimate kama’aina offer to local farmers: 30% of when they transport their produce between islands.
Refrigerated trucks can drive onto the ferry and plug into power to keep the produce cold. Dean Okimoto of Nalo Greens in Waimanalo says this means greens that would otherwise be good for only perhaps four days can be tasty for a couple weeks.
Oahu farmers who sell salad greens to Waikiki hotels can sell to Maui resorts. Maui farmers who used to sell three times as much to NCL and now sell to Honolulu hotels and supermarkets.
In highly competitive situations, where one hotel is making a big deal of using one brand of local produce, this would allow a rival resort to buy from another local farmer with equal fanfare.
I can see how this could help a lot of farmers grow their premium produce business without hurting the ones that are already well-established.
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