He specializes in helping clients manage thinning hair and scalp conditions. He has a new mission to bring hope to the hopeless.

"If it doesn't wrench on your heart, something is wrong with you," he said.

Palmeri wants to help the poorest of the poor. They are the ones at the bottom of the pecking order, the masses of children who live on the streets of the Philippines.

"My wish is to see no kids on the street," he said.

In metro Manila, statistics say 70,000 children have no home. Some are runaways. Others are abandoned. All are hungry.

They beg for food and money and have very little of both.

"People get used to seeing something and then it just becomes commonplace," Palmeri said.

"It's not commonplace to see a child begging on the street."

Palmeri's eyes were opened when he visited a Manila factory. Initially, he wanted to save on production costs for bottling, packaging, and distributing his unique blend of shampoos and lotions called Benedetto.

It was purely marketing.

"It is cheaper to do business here. All the raw materials are available here in the Philippines," chemist Nelcia Garcia said.

Garcia works for Brand Worldwide Manufacturing Corp., the Philippines company Palmeri wants to partner with.

But he saw more than a business opportunity and a way to make a buck. In Manila he saw a divided city with first-class prosperity and third-world poverty.

"We want people who care," he said.

Palmeri isn't just talking, he's doing.

He overhauled his business blueprint and made his new vision clear to management at the Philippines factory. He went outside the beauty business to find others willing to work.

"I've contacted churches and teachers that are willing to spend the time with these children and get them out of the streets and help them," he said.

If his bold vision comes to pass, his Benedetto beauty products -- the shampoos and skin care lotions made from a secret formula -- will soon be bottled and branded in a building 5300 miles from home.

The end users would be filipinos and others around asia who have expendable incomes. Much of the money would go to helping Philippines street kids. They stand to profit the most.